Mind-Opening Lead Magnets: Options to Motivate Action
It happens to all of us: you’re looking for information and something useful catches our eye. Then, there’s a catch: you can only access the information or download it if we provide a name and email address. Congratulations – you’ve just been enticed by a lead magnet! Lead magnets are a way to compensate…
Creative Ways To Use Print Marketing to Boost Your Business
There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is…
Top 5 Opportunities to Make an Impact with B2B Direct Mail
B2B sales cycles are getting longer, as companies develop increasingly complex decision-making systems in response to heightened risk, budget worries, and other concerns that can create issues for businesses of any size. In addition to practical concerns, the decision-makers in many businesses simply have so many options for any given choice that evaluating the right…
3 Things Every Marketer Should Know as Third-Party Cookies Disappear
Third-party cookies are on their way out. However, that doesn’t mean you have to throw your marketing strategy into a tailspin! Consider this an opportunity to tweak your marketing plan and create a sustainable, long-term strategy. Here are three things you should know as you build your new plan: 1. Other strategies, like first-party…
Are You Ready to Join the Clubhouse Club?
Keeping up with the crowded social media app space can be a lot to deal with. However, there’s one new app you should definitely be keeping an eye on: Clubhouse. It is the invitation-only, audio-based app that’s sweeping the world. With its ability to hold targeted, themed discussions among a group of people, it’s a…
4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a…
Email Turns 50
It’s been fifty years since the process we now call email was first invented. E-communications have changed enormously since Ray Tomlinson first created a method to send messages between users and machines, evolving from an intriguing experiment to one of the most important elements of digital life. In celebration of a half-century of email, we’re…
Promote Brand Attributes with Mindful Metaphors
“Answer as quickly as possible the first word that occurs to your mind.” This simple line was what famous psychiatrist, Carl Jung, used when giving instructions to subjects during a landmark research study on how association affects thought processes. It is also a good line to use when you select promotional products. Branded…
4 Ways to Do an Interesting Virtual Event This Year
Virtual events became popular in 2020 out of necessity. But they are a great way to engage with audiences online, no matter the reason. Hosting a unique virtual event this year can help keep your business memorable in the long run. To get an idea of where to start, here are some interesting ways people…
Show Love with Paper Hugs
Emails, social media posts, and virtual conferences. Brands, looking for ways to stay connected with customers who were quarantined at home, have increased the use of digital tactics. Families are also adopting new digital tools to stay connected with grandparents and extended families. But screen time does not always satisfy the need to show loved…