World Press has recently added a new folder to expand the finishing options we have to offer. The GUK FA36 is a versatile, fast, and fully automated folder with a wide range of folding options. To see it in action, check out the video.
In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. Get creative with your design and your data to make mail pieces that your competition has never even thought of.
If you are a retailer using direct mail, what best practices help to increase response, either driving traffic to a store or online? The mail experts at Who’s Mailing What share practical tips in their blog.
The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, a seasoned sales and marketing executive to gather his views on what’s going on with...