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Five Direct Mail Fun Folds for 2021
Are you ready to think outside of the box and come up with some new fun direct mail folds? There are a lot of different things you can do with direct mail to make it different, but one of the least expensive things is to...
piworld.com

Marriage Of Convenience: How Email And Direct Mail Work Together
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties.
mediapost.com


The Daily Heller: The Coming of Spring and the Design of Art Nouveau
As Steven Heller details, Art Nouveau and its derivatives are the undeniable graphic design of the season.
printmag.com



Pantone Picks Two Colors of the Year for 2021
It’s all about the messaging. Get ready for a brighter future.
nytimes.com

Who decided our paper should measure 8.5” x 11”?
Most of us take it for granted that a standard sheet of copy paper is 8.5 inches wide by 11 inches long. But have you ever wondered why that is?
hammermill.com

Choosing the Right Paper and Print Process
There is no one way to make—no one style, point of view, tool, reason, pallete or philosophy. That’s because…there is no one maker.
mohawkconnects.com

How to Create Great Direct Mail That Beats Your Competition
In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. Get creative with your design and your data to make mail pieces that your competition has never even thought of.
brandunited.com

'How many colours do you see?' This optical illusion has left internet baffled - Republic World
An optical illusion which asks users to identify visible colours has left the internet in a fuzz. Since posted, the post has garnered a variety of responses.
republicworld.com

The Artifacts of Connection
In the not-so-distant past, corresponding by mail was most people’s best way of keeping in touch.
mohawkconnects.com

Best Practices for Retail Direct Mail
Getting customers to visit your store — whether it’s brick-and-mortar or online — is a
blog.whosmailingwhat.com

Choosing the Right Direct Mail Format
To make sure that your message creates an impact, you need to choose the right
blog.whosmailingwhat.com

20 Portfolios We Love From #PortfolioDay
Today, on #PortfolioDay, we set out to find the work of a few creatives to share—and were left overwhelmed, and inspired.
printmag.com

How to Effectively Promote Your Content Marketing
Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.
targetmarketingmag.com

3 Resource Allocation Questions to Ask
Here are three questions data-driven marketers and those in customer-focused functions need to ask in order to evaluate their resource allocation.
targetmarketingmag.com
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