News and Tips

A Brief History of the QR Code

June 7, 2022

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…

History of Pantone Color of the Year

January 4, 2022

It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…

Spot UV Coating Makes Your Images Pop

November 23, 2021

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating!…

Seeing is Believing: The Psychology of Color

November 17, 2021

Try imagining a blue can of Coca-Cola, or a red Whole Foods logo, or a brown Apple on the center of your laptop. It’s jarring, right?   That’s because each of these companies has mastered the art of color psychology (or chromology, if you want to impress your friends). In their own way, Coca-Cola, Whole…

Who’s Mailing What! – A Tool from the Golden Age of Direct Mail Tool Gets a Data-Powered Update

November 17, 2021

In the 1960s, the marketer Ed Mayer set out a formula: “Success in direct marketing is 40% lists, 40% offers and 20% everything else.”   Mayer’s formula is still valid today, maybe more than ever. Data is the king of mail. Spray-and-pray mass mailings are giving way to more targeted practices. Segmentation strategies enable brands…

UX Copywriting – What Marketers Need to Know

November 10, 2021

What is it?   Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms.   Today, the…

How a Content Library Strategy Sets Businesses Apart

October 25, 2021

Imagine your business had a resource that allowed your company to land significant clients with little or no direct sales efforts. This resource would also actively generate brand awareness, capture leads, and consistently grow your organization by helping to close deals.   What is this resource, you say?   This robust sales and marketing resource…

Celebrating International Print Day

October 20, 2021

  October 20, 2021 is International Print Day, and World Press is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and…

Now’s the Time to Start Using Buyer Personas

October 17, 2021

Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues. What is a Buyer Persona? A buyer persona is a profile of…

Mind-Opening Lead Magnets: Options to Motivate Action

September 18, 2021

It happens to all of us: you’re looking for information and something useful catches our eye. Then, there’s a catch: you can only access the information or download it if we provide a name and email address. Congratulations – you’ve just been enticed by a lead magnet!   Lead magnets are a way to compensate…