News and Tips

Save Big with the 2023 Postal Promotions from USPS

January 9, 2023

Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding up pretty quickly, but there’s a great solution available: postal promotions from the U.S. Postal Service.   These deals are offered by the USPS to…

10 Times to Consider Hiring Outside Help to Get Marketing Tasks Done

November 11, 2022

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…

Shopping Behavior: How the Playbook Has Changed for Brands

November 11, 2022

Much has changed in the past two years, including consumer shopping behavior. More is bought online. In-home delivery from restaurants and grocery stores has increased, while spending on work apparel and international travel has decreased. In Adweek, Eric Dahan, CEO of the influencer marketing agency, Open Influence, predicts that no one will see consumer behavior “snapping…

6 Tips to Build Brand Advocates

November 11, 2022

These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. Provide Excellence in Your Service or Product It’s first on the list because it really is the…

Should Your Brands Use NFTs in Your Marketing Strategy

November 11, 2022

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology. First, let’s start with the obvious question: what exactly are NFTs? An…

Brand-Building with Instagram REELS

November 11, 2022

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…

A Brief History of the QR Code

June 7, 2022

The QR code (short for “quick response” code) has gone from a highly niche technology to commonplace in just a few short decades. These codes, which use tiny black and white squares arranged in unique patterns to store information for scanning, can store up to 200 times as much information as a traditional bar code.…

History of Pantone Color of the Year

January 4, 2022

It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…

Spot UV Coating Makes Your Images Pop

November 23, 2021

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating!…

Seeing is Believing: The Psychology of Color

November 17, 2021

Try imagining a blue can of Coca-Cola, or a red Whole Foods logo, or a brown Apple on the center of your laptop. It’s jarring, right?   That’s because each of these companies has mastered the art of color psychology (or chromology, if you want to impress your friends). In their own way, Coca-Cola, Whole…