News and Tips

Spot UV Coating Makes Your Images Pop

November 23, 2021

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating!…

Seeing is Believing: The Psychology of Color

November 17, 2021

Try imagining a blue can of Coca-Cola, or a red Whole Foods logo, or a brown Apple on the center of your laptop. It’s jarring, right?   That’s because each of these companies has mastered the art of color psychology (or chromology, if you want to impress your friends). In their own way, Coca-Cola, Whole…

Who’s Mailing What! – A Tool from the Golden Age of Direct Mail Tool Gets a Data-Powered Update

November 17, 2021

In the 1960s, the marketer Ed Mayer set out a formula: “Success in direct marketing is 40% lists, 40% offers and 20% everything else.”   Mayer’s formula is still valid today, maybe more than ever. Data is the king of mail. Spray-and-pray mass mailings are giving way to more targeted practices. Segmentation strategies enable brands…

UX Copywriting – What Marketers Need to Know

November 10, 2021

What is it?   Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms.   Today, the…

How a Content Library Strategy Sets Businesses Apart

October 25, 2021

Imagine your business had a resource that allowed your company to land significant clients with little or no direct sales efforts. This resource would also actively generate brand awareness, capture leads, and consistently grow your organization by helping to close deals.   What is this resource, you say?   This robust sales and marketing resource…

Celebrating International Print Day

October 20, 2021

  October 20, 2021 is International Print Day, and World Press is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and…

Now’s the Time to Start Using Buyer Personas

October 17, 2021

Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues. What is a Buyer Persona? A buyer persona is a profile of…

Mind-Opening Lead Magnets: Options to Motivate Action

September 18, 2021

It happens to all of us: you’re looking for information and something useful catches our eye. Then, there’s a catch: you can only access the information or download it if we provide a name and email address. Congratulations – you’ve just been enticed by a lead magnet!   Lead magnets are a way to compensate…

Creative Ways To Use Print Marketing to Boost Your Business 

August 11, 2021

There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is…

Top 5 Opportunities to Make an Impact with B2B Direct Mail

July 21, 2021

B2B sales cycles are getting longer, as companies develop increasingly complex decision-making systems in response to heightened risk, budget worries, and other concerns that can create issues for businesses of any size. In addition to practical concerns, the decision-makers in many businesses simply have so many options for any given choice that evaluating the right…