News and Tips

Email Turns 50

March 3, 2021

It’s been fifty years since the process we now call email was first invented. E-communications have changed enormously since Ray Tomlinson first created a method to send messages between users and machines, evolving from an intriguing experiment to one of the most important elements of digital life. In celebration of a half-century of email, we’re…

Promote Brand Attributes with Mindful Metaphors

February 14, 2021

“Answer as quickly as possible the first word that occurs to your mind.”   This simple line was what famous psychiatrist, Carl Jung, used when giving instructions to subjects during a landmark research study on how association affects thought processes. It is also a good line to use when you select promotional products.   Branded…

4 Ways to Do an Interesting Virtual Event This Year

July 2, 2020

Virtual events became popular in 2020 out of necessity. But they are a great way to engage with audiences online, no matter the reason. Hosting a unique virtual event this year can help keep your business memorable in the long run. To get an idea of where to start, here are some interesting ways people…

Show Love with Paper Hugs

June 16, 2020

Emails, social media posts, and virtual conferences. Brands, looking for ways to stay connected with customers who were quarantined at home, have increased the use of digital tactics. Families are also adopting new digital tools to stay connected with grandparents and extended families. But screen time does not always satisfy the need to show loved…

2020 Trends in Interactive Web Design

January 15, 2020

The web is no longer a place for passively scrolling up and down a page. Increasingly, users expect to be pulled in and involved every time they open an email, click an ad, or visit a landing page. Users want seamless, interactive experiences. As a result, brands are always evolving in their quest to create…