News and Tips

Top 5 Opportunities to Make an Impact with B2B Direct Mail

July 21, 2021

B2B sales cycles are getting longer, as companies develop increasingly complex decision-making systems in response to heightened risk, budget worries, and other concerns that can create issues for businesses of any size. In addition to practical concerns, the decision-makers in many businesses simply have so many options for any given choice that evaluating the right…

3 Things Every Marketer Should Know as Third-Party Cookies Disappear

June 10, 2021

Third-party cookies are on their way out. However, that doesn’t mean you have to throw your marketing strategy into a tailspin! Consider this an opportunity to tweak your marketing plan and create a sustainable, long-term strategy. Here are three things you should know as you build your new plan:   1. Other strategies, like first-party…

Are You Ready to Join the Clubhouse Club?

May 12, 2021

Keeping up with the crowded social media app space can be a lot to deal with. However, there’s one new app you should definitely be keeping an eye on: Clubhouse. It is the invitation-only, audio-based app that’s sweeping the world. With its ability to hold targeted, themed discussions among a group of people, it’s a…

4 Intelligent Ways to Combine Print and Digital Marketing

April 2, 2021

Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a…

Email Turns 50

March 3, 2021

It’s been fifty years since the process we now call email was first invented. E-communications have changed enormously since Ray Tomlinson first created a method to send messages between users and machines, evolving from an intriguing experiment to one of the most important elements of digital life. In celebration of a half-century of email, we’re…

Promote Brand Attributes with Mindful Metaphors

February 14, 2021

“Answer as quickly as possible the first word that occurs to your mind.”   This simple line was what famous psychiatrist, Carl Jung, used when giving instructions to subjects during a landmark research study on how association affects thought processes. It is also a good line to use when you select promotional products.   Branded…

4 Ways to Do an Interesting Virtual Event This Year

July 2, 2020

Virtual events became popular in 2020 out of necessity. But they are a great way to engage with audiences online, no matter the reason. Hosting a unique virtual event this year can help keep your business memorable in the long run. To get an idea of where to start, here are some interesting ways people…

Show Love with Paper Hugs

June 16, 2020

Emails, social media posts, and virtual conferences. Brands, looking for ways to stay connected with customers who were quarantined at home, have increased the use of digital tactics. Families are also adopting new digital tools to stay connected with grandparents and extended families. But screen time does not always satisfy the need to show loved…

2020 Trends in Interactive Web Design

January 15, 2020

The web is no longer a place for passively scrolling up and down a page. Increasingly, users expect to be pulled in and involved every time they open an email, click an ad, or visit a landing page. Users want seamless, interactive experiences. As a result, brands are always evolving in their quest to create…