Archive for April 2025

When we think of the “customer journey,” we typically visualize it as a largely straight, one-way street. Customers pass through stages of discovery, research, comparison, decision-making, purchasing, and post- purchase behaviors. If illustrated, it would be on a simple timeline.   However, today’s customer experience has become a less predictable path. Customers might meander, jump…

Think influencer marketing is just for digital channels? Think again!    Influencers seem to be everywhere today, with social media driving an uptick in people who build niche audiences for themselves and who are trusted by those audiences to make product recommendations. Getting “in” with influencers can help your brand feel on-trend and interesting, but…

Think back to the last time you browsed an e-commerce site or scrolled through social media. Did you see shoppable ads almost perfectly targeted at your preferences or aligned with recent purchases? If so, you’ve already experienced some aspects of advertising’s latest trend, retail media.    What Is Retail Media?    Retail media allows external…

You’ve probably come across a commercial, brand collab, or branded social media post that has made you do a double-take. You might think, “They said WHAT?” and yet—you still remember it, don’t you? That’s the power of offbeat, quirky marketing, and that’s why more and more brands are turning to creative strategies and unusual voices…