Archive for November 2022

Sometimes, the tasks you need done just aren’t happening with your current team – maybe they’re low priority, or they don’t fit with your team’s expertise. In these cases, consider hiring outside help! There are plenty of resources for finding freelance or contract workers to get specific tasks done, as needed. Platforms, like Fiverr and…

Much has changed in the past two years, including consumer shopping behavior. More is bought online. In-home delivery from restaurants and grocery stores has increased, while spending on work apparel and international travel has decreased. In Adweek, Eric Dahan, CEO of the influencer marketing agency, Open Influence, predicts that no one will see consumer behavior “snapping…

These representatives of your brand are exactly what they sound like: people loyal to your brand, who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! 1. Provide Excellence in Your Service or Product It’s first on the list because it really is the…

The buzzy tech concept of the moment is the NFT, the 21st-century version of the “collector’s item” that has been a marketing favorite for ages. Should your brand be investing in developing NFT-centric strategies? Here’s what every marketer should know about this emerging technology. First, let’s start with the obvious question: what exactly are NFTs? An…

Instagram marketing has been around since 2010, but the platform keeps making changes that, in turn, require tweaks in marketing strategies. Reels, which arrived in 2020, are short videos of up to 15 seconds each, which can be created and edited within the Instagram app. Users can either record clips as they make their reel or…