BASF needed a portfolio produced in time for an important meeting to highlight their Refinity product offerings. World Press stepped up, creating custom, color-coded portfolios (and their contents) in multiple languages, all while meeting the deadline and avoiding expedited shipping costs.
We are delighted to announce the latest addition to our production line up: the Cutworx Eclipse 3547 Digital Die Cutting System. This state-of-the-art machine is cost-effective, works with numerous substrates, and streamlines the process to save you time and money. It’s ideal for any projects requiring die cutting, including customized packaging, cards, labels, signage and standees, foam cutouts, and more!
When it comes to protecting our planet, we’re all part of the solution. At World Press, we’re celebrating Earth Day today and every day, as we work to improve our sustainable practices and reduce our environmental footprint. Print has a key role to play in the shift towards sustainability, and we’re proud to be just one small part of the movement.
Die cutting has never looked better! World Press is pleased to announce the addition of the Cutworx Eclipse 3547 Digital Die Cutting System at our facility. With speed, convenience, and precision, it’s the latest solution to make your die-cut projects look great and meet all your needs.
Recently, Chris Hageman and the World Press team had the opportunity to work with Dino Kanlic of GlobeTraveler to develop an interactive travel guidebook for visitors to Vienna, Austria. Packed with historical and cultural information, plus tips on what to do, to see, and to eat, the project encourages people to explore the city and make the most of their time there, while also increasing sales for the tour guides, gift shops, and bookstores that stock them. Check out the video to learn more about this exciting project.
If you want to grab someone's attention, sometimes you need to think INSIDE the box. Check out our latest project for Matt Jaudes' client, Dent Wizard International: The NADA SHOW 2023 Box Mailer.
What is Web3, and why should marketers be thinking about it? Learn more about this futuristic vision of the Web, plus how it could impact marketing strategy in the coming months and years, all in the latest issue of What’s Hot in Marketing: https://www.worldpressprinting.com/whats-hot-in-marketing/
With more choices than ever in the marketplace, brands have an even bigger challenge in retaining their customers’ loyalty. Fortunately, there are some simple steps you can take that will have a big impact – and we’re discussing them all in the latest issue of What’s Hot in Marketing. Read it here: https://www.worldpressprinting.com/whats-hot-in-marketing/
When it comes to high-price, high-involvement purchases, you’ll need a different approach to marketing. In the new issue of What’s Hot in Marketing, discover some of the key tools to inspiring confidence in consumers and closing the sale as they ponder these major purchases. Check it out: https://www.worldpressprinting.com/whats-hot-in-marketing/
A new year means a new chance to make a big impact. Check out the latest issue of What’s Hot in Marketing for the most up-to-date trends and tips to make your marketing strategy shine in 2023. https://www.worldpressprinting.com/whats-hot-in-marketing/
Noticing that marketing copy seems to be getting shorter and shorter? There’s a good reason for that. Learn more about harnessing this trend for your audiences in the latest issue of What’s Hot in Marketing: https://www.worldpressprinting.com/whats-hot-in-marketing/
Get ready for some big shake-ups in the world of graphic design. The latest issue of What’s Hot in Marketing has all the details on 2023’s biggest design trends, from personalized art to “dark mode” design to retro inspiration and more.
Read it now: https://www.worldpressprinting.com/whats-hot-in-marketing/
Make 2023 your best year in marketing yet! From the hottest trends in graphic design to new technologies and fresh marketing strategies, the latest issue of What’s Hot in Marketing has all the insights you need to get the new year off to a great start. Please read it here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Pantone announced the Color of the Year for 2023. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
What do you think of the color of the year?
How much influence does direct mail have on consumer buying decisions? Check out this breakdown posted by Retail TouchPoints:
There’s no place like home for making up your mind about a purchase: 88% of key buying decisions are made at home or are discussed there. The home’s primacy gives retailers have a solid opportunity to drive the consumer consideration process through a traditional but still viable vehicle: direct...
Want to maximize your direct mail results? Check out these strategies posted by Entrepreneur.com on how to target each generation, from Baby Boomers to Gen Z.
Check out these tips posted by Who’s Mailing What on including testimonials in your direct mail.
This article will share examples of how brands are leveraging customer testimonials in direct mail to ease customer hesitation and increase conversion rates.
Check out these tips posted by Who’s Mailing What, on how to use testimonials in your direct mail.
This article will share examples of how brands are leveraging customer testimonials in direct mail to ease customer hesitation and increase conversion rates.