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The 7 Types of Content That Navigate the Buyer’s Journey
Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs.
How to Create a Winning Multi-Channel Marketing Strategy
Multi-channel marketing lets you engage customers across multiple media channels and convert them when they’re ready. Discover its pros, cons, and tips.
Grow Customer Loyalty using Direct Mail | USPS Delivers
Learn about loyalty programs, the role direct mail plays, and great examples of brands using mail to build customer loyalty.
Brand Style Guide: How To Write One
A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute
2020 Socked: Fun Packaging Design by Kreatives | Inspiration Grid
“2020 Socked” is a fun project by Munich-based design studio Kreatives that showcases the power of creativity to uplift spirits, even during challenging times.
New IKEA campaign finds an original way to talk about its low prices
You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads created by INGO Hamburg makes the connection in a fun and original way. Swedish furniture gia...
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends…
Verizon unveils future-facing new look with ad campaign nodding to its past
The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.
Digital Device Overload: How to Prevent Screen Fatigue
Don't let eyestrain impact your well-being as a remote worker. Learn tips and simple strategies to prevent screen fatigue in the digital age. | SUCCESS
Drip Marketing: What it is, How it Works
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.
How Meaningful Marketing Drives Business Success
Sharing your brand story can be a powerful tool to lock in your audience, increase profits, and retain employees.