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High gloss and matte UV can be more impactful than varnish or aqueous coating when used overall or a spot coating to highlight specific areas of a design. UV offset also allows for the use of reticulated varnish, which creates a textured, raised effect. Contact your World Press account rep to learn more!
These colorful socks come in shoe-shaped boxes with actual shoelaces to untie—making unboxing a blast. It's a great blend of fun and creativity in packaging.
2020 Socked: Fun Packaging Design by Kreatives | Inspiration Grid
“2020 Socked” is a fun project by Munich-based design studio Kreatives that showcases the power of creativity to uplift spirits, even during challenging times.
If your pet has ever knocked over a vase or chewed up a pillow, you'll relate to IKEA's new campaign. Feeling inspired to create your own memorable marketing? Contact us!
New IKEA campaign finds an original way to talk about its low prices
You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads created by INGO Hamburg makes the connection in a fun and original way. Swedish furniture gia...
Because UV ink sits on the surface of the substrate rather than absorbing into it, UV offset printing delivers vibrant, sharp colors, improved accuracy, and exceptional detail. This often improves reproduction quality when printing on uncoated papers. Contact your World Press account rep to learn more!
Did you know: Qualifying Informed Delivery direct mail campaigns can boost your direct mail ROI while reducing postage costs! Talk to World Press about how to participate in this postal promotion: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
Unlike conventional inks that dry through absorption or evaporation, UV inks cure instantly when exposed to ultraviolet light. This means no smudging, quicker turnaround, and the ability to handle pieces immediately. Contact your World Press account rep to learn more!
Design trends are evolving rapidly. Stay current with the latest logo trends to keep your brand fresh! 🚀 #LogoDesign #Branding
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends…
Rebranding initiatives, like Verizon's, can revitalize a company's image and reengage customers. Are you ready to try a new strategy to keep your audience engaged? Partner with us for high-quality print marketing materials that drive results! #Branding #Rebranding
Verizon unveils future-facing new look with ad campaign nodding to its past
The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.
Buy buttons have become the norm in marketing emails, but are you using yours to their best advantage? Pick up the What’s Hot in Marketing Mid-Year Report for in-depth tips on boosting email conversions with just a few careful considerations:
https://ow.ly/6ref50SPcLP
https://ow.ly/6ref50SPcLP
Aspirational marketing takes regular advertising to the next level by focusing on people’s desires to elevate themselves and their experiences. How can you tap into that powerful sense of the ideal? We’re taking a closer look at this and other trending marketing techniques in the What’s Hot in Marketing Mid-Year Report – read it now:
https://ow.ly/ynaG50SPcFt
https://ow.ly/ynaG50SPcFt
People are increasingly seeking offline experiences to combat screen fatigue. Marketing with print materials offers a refreshing alternative that engages customers without adding to their digital overload. Embrace print to provide a tactile, memorable touchpoint!
Digital Device Overload: How to Prevent Screen Fatigue
Don't let eyestrain impact your well-being as a remote worker. Learn tips and simple strategies to prevent screen fatigue in the digital age. | SUCCESS
Want to showcase your brand’s exceptional value and usefulness? Consider a value-stacking strategy to appeal to customers in search of a truly great deal. Find our top tips, along with insights on today’s top marketing trends, in the What’s Hot in Marketing Mid-Year Report:
https://ow.ly/gwQW50SPczx
https://ow.ly/gwQW50SPczx
The decline of third-party cookies has been a long time coming. As they’re finally phased out, what comes next? Check out the What’s Hot in Marketing Mid-Year Report to learn more about creative alternatives to balance privacy and advanced data tech, plus other marketing trends to know:
https://ow.ly/K6UV50SPcvP
https://ow.ly/K6UV50SPcvP
Sending personalized, timely postcards as part of a direct mail drip campaign can help nurture leads and keep your brand in mind during the buying journey. Contact us to start your next campaign! #DirectMail #CustomerEngagement
Drip Marketing: What it is, How it Works
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.
Thinking of getting into the podcast game? You’ll need a robust strategy to promote to your customers – and direct mail just might be the secret ingredient to success. Read all about it, plus more top trends, in the What’s Hot in Marketing Mid-Year Report:
https://ow.ly/KBRg50SPcl6
https://ow.ly/KBRg50SPcl6
From updating your data solutions to enhancing buy buttons to drive email conversions, today’s marketing trends are all about elevating your strategy to get the results you need. The What’s Hot in Marketing Mid-Year Report is here to help, with insights on five top trends you shouldn’t miss. Get your copy now:
https://ow.ly/rYP350SPc2X
https://ow.ly/rYP350SPc2X
Meaningful marketing refers to strategies and practices that resonate deeply with customers by addressing their needs, values, and emotions. In print marketing, this involves creating compelling, high-quality materials that speak directly to the audience's interests and concerns!
How Meaningful Marketing Drives Business Success
Sharing your brand story can be a powerful tool to lock in your audience, increase profits, and retain employees.
When leads don’t convert on the first interaction, try, try again! World Press is here to help you create and deploy a campaign that gets results and qualifies you for lowered postage through the USPS Retargeting postal promotion. Learn more: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
Upgrade direct mail and cut your costs at the same time when you participate in the USPS Emerging and Advanced Technology postal promotion. Incorporate VR, mobile shopping, and more, and save big. Let World Press tell you how: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
Wishing all the fathers and father figures in our lives a very happy Father's Day!
Did you know: Qualifying Informed Delivery direct mail campaigns can boost your direct mail ROI while reducing postage costs! Talk to World Press about how to participate in this postal promotion: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
This Memorial Day, we honor those who have given their lives in service and reflect on their courage.
The research backs it up: print has measurable, considerable advantages for building your brand’s presence and increasing ROI. Check out our blog to see what recent studies have to say about the power of print:
Science Agrees on the Power of Print - World Press Printing
Even today, where digital technology reigns, print retains a uniquely powerful place for marketers – and there’s research backing it up. Digital has its own perks, but print offers several key benefits to marketers looking to ensure their message is seen and remembered. Print requires less effor...
Supercharge your direct mail strategy with USPS Postal Promotions! World Press is here to help you ensure your campaigns meet all requirements so you can add up the savings. Learn more: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
Bring Your Vision to Life with World Press! From elegant binders to custom presentation boxes, we craft perfection with turned-edge technology and a wide range of materials. You dream it up. We make it happen—from design to fulfillment.
When it comes to protecting our planet, we’re all part of the solution. At World Press, we’re celebrating Earth Day today and every day, as we work to improve our sustainable practices and reduce our environmental footprint. Print has a key role to play in the shift towards sustainability, and we’re proud to be just one small part of the movement.
Craftsmanship that Captivates: Discover the art of turned edge with World Press. From luxurious presentation boxes to bespoke portfolios, our American craftsmanship brings your vision to life.
