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On Valentine’s Day, one person sends their spouse a beautiful card, with embossed lettering and a pretty vellum overlay. Another person sends a short text with silly emojis. Which of these couples do you think has a better Valentine’s Day? Which would you rather be? Holidays remind us that a physical, tactile piece of print…

Today’s marketing mix might be more tech-heavy than ever, but direct mail still holds its place as one of the most effective tools we have to reach customers. One downside to that, of course, is that postage costs can add up more quickly than we expect. That’s where the annual postal promotions from the U.S.…

On an average day, how many ads do you consciously notice? You definitely see ads on your TV, on your computer, and on your phone – yes, even with adblocking software. You probably see billboards when you drive to work, or wrapped vehicles sitting at the stoplight next to you. It’s a lot to take…

For many marketers, sending a direct mail campaign out the door feels like crossing the finish line, but it’s just the beginning of an even bigger opportunity. Direct mail remains one of the most effective ways to connect with customers, yet its full potential often goes untapped due to underused postal strategies.   By integrating…

When we think of the “customer journey,” we typically visualize it as a largely straight, one-way street. Customers pass through stages of discovery, research, comparison, decision-making, purchasing, and post- purchase behaviors. If illustrated, it would be on a simple timeline.   However, today’s customer experience has become a less predictable path. Customers might meander, jump…

Think influencer marketing is just for digital channels? Think again!    Influencers seem to be everywhere today, with social media driving an uptick in people who build niche audiences for themselves and who are trusted by those audiences to make product recommendations. Getting “in” with influencers can help your brand feel on-trend and interesting, but…

Think back to the last time you browsed an e-commerce site or scrolled through social media. Did you see shoppable ads almost perfectly targeted at your preferences or aligned with recent purchases? If so, you’ve already experienced some aspects of advertising’s latest trend, retail media.    What Is Retail Media?    Retail media allows external…

You’ve probably come across a commercial, brand collab, or branded social media post that has made you do a double-take. You might think, “They said WHAT?” and yet—you still remember it, don’t you? That’s the power of offbeat, quirky marketing, and that’s why more and more brands are turning to creative strategies and unusual voices…

Despite tons of technological advances, direct mail has managed to keep its place as one of the most effective, high-ROI marketing solutions available today. The one downside? The costs of mail can add up quickly. Fortunately, there’s a solution: the annual postal promotions offered by the U.S. Postal Service.   Understanding Postal Promotions Every year,…

It’s hard to imagine retail marketing without catalogs. For some brands, their catalogs have been integral to their identities; who doesn’t think of iconic catalogs when they think of Sears, Toys R Us, or IKEA?   Today, though, an increasingly digital marketing landscape has seen catalogs recede into the background. We can point to several…